Too many authors, when they should be writing, spend too much time on their websites. Author websites should be simple, having only these 5 things.
When someone unsubscribes to your email newsletter, that’s good news. It helps you in these three ways.
We all do. So make the promise of that cover (or costume) an invitation that matches what you mean to say.
Fear of Missing Out is a powerful driver. Lessons from Bitcoin teach how to identify misery in your audience – and give them something to relieve it.
As you put your work into the world – your book or your cause or your business or your craft – make your beliefs equally prominent with your product.
To be notable and trustworthy, don’t give false cues. Instead, make your unbreakable promises clear.