Press Release Edit: Cavium Networks
This revision turned technical mumbling into PR-worthy prose.
Delivering on a Promise (Advertorial)
Treading the delicate line between shill and advocate.
The best education in town, and it's free.
Bio: “It’s a keeper!”
"Beautiful, Glenn! Wow--I feel very connected to the Bio. It's a keeper! Sooo Happy!"
Substantive Edit: Marketing Script
In this example the client's service--a vibrant, energizing fitness experience--completely evaporated in the dense original text. The rewrite found the service's vitality and showcased it.
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